This week I was lucky enough to be introduced to one of the most talented Stylists and Bloggers coming out of London in 2014/15, Jasmine Furelid.
I had a chat to find out what makes her tick and how she became successful in a very competitive industry.
What is your job title?
How did you start blogging and how did the idea come about?
I’ve always been into fashion and from the age of 14 I started dressing different and customised my clothing. Through the years it just developed even more and I thought I would share it with the world! A lot of people requested hairstyles/makeup and I had a lot of people appreciate my style. From there I invested in a camera and started my own youtube channel.
You are also a stylist? Who have you worked with so far?
I mainly work with music artists, more up and coming ones. I did some assisting for a girlband called M.O.,Vida, Fatima (Eglo Records), Rian Peters and more. I have also done a couple of red carpet events for Preeya Kalidas and Sarah Jane Crawford.
What is the best thing about working in fashion?
The best thing working is fashion is probably working with something I love.
Has the fashion world been close to what you expected or has it turned out to be a lot more different?
Well it is a lot more hard work then I expected to be honest but when you see the result it is all worth it.
What’s your favorite thing so far about blogging?
That I can share my views on fashion and also display my own personal style.
What advice would you give to existing bloggers/people wanting to start blogging?
Do it on a regular basis so not to loose your following, hashtag relevant things and have patience since it can take a long time before you manage to reach out to people.
How has working in fashion changed the way you dress?
No I wouldnt say so. I think its been years to get to were I am today with my style and I am really comfortable. It is just a life process. Fashion effects us without knowing but I dont think working in fashion has changed it, it has always been one of my passions so I just experiment with it really.
How would you describe your personal style?
I always get this question and I never really know how to describe it. It is a mixture of loads of styles (even though people probably just see the urban side of it). I like to mix different eras and mismatch colours. I do love to just wear all black sometimes though. To be honest it varies with my mood but I usually have one element of streetwear in there, mix it up with pinup and also high end.
Best of everything!
How did you become a stylist?
I decided one day I wanted to do it and I pursued my dreams. My styling, hair and makeup skills are all self taught.
What advice would you give to anyone wanting to start out in the industry?
Be passionate, persistent, patient and be willing to work your butt off!
What are your top fashion events?
To be honest with you I rarely go to them.
What are your top online blogs?
I usually go to Style.com or Vogue to keep up with the latest trends even though I rarely follow them myself.
Top menswear designers? Top womens designers?
I’m not really into designers to be honest. I mainly do vintage shopping and I’m more about putting things together then wearing a design piece. I do like Astrid Andersen designs and a cool designer Laurel Dewitt. I’m more about the visuals then the actual name.
When I’m in my hometown I love hanging out at…
Sweden and Stockholm is quite boring but I do love to hang out and eat at East in the summertime. I also wonder around on Sodermalm my favourite area in Stockholm.
What’s your favourite fashion city?
I think I have to say London but I havent been around that much. The fashion in London is just really diverse and its so multicultural.
On my iPod right now is…
Spooky Black, Fatima, Seinabo & Kwabs
In five years I’d like to…
Have a stable career, family and be happy.
Finally whats in store for you and your style in 2014/15…
Right now I am building myself as a brand, JFStylissimo. With that comes my styling and my creative side which includes blogging, tutorials and such. I want to push that even more now and I also attended a reality TV Designer competition that hopefully will be released this year. And some fashion designs are in process.
So watch this space! :)
You can follow Jasmine
Image 2&3 by Agenda at